There’s no doubt that the COVID-19 pandemic has changed e-Commerce processes and how the entire retail industry operates.
While online shopping was certainly popular before, since early 2020, it has become a mainstay powerhouse. More consumers opt for the convenience of easy ordering. As a result, brick-and-mortar shopping centers are closing down. That said, the industry itself is constantly evolving to meet demand.
This is where a few software-as-a-service (SaaS) and other similar brands are stepping up. As a result, they are helping improve how online sellers meet shopper needs. Likewise, even the B2B marketplace has seen a greater emphasis on virtual transactions in the last two years.
But none of these things can happen without innovators working to make waves in an already massive industry. So here are seven tech companies that are changing e-Commerce processes for the better.
1. Tradefull
Known as a complete e-Commerce solution on the market, the platform helps online brands of all sizes with everything from shipping and logistics to warehousing, multi-platform sales, customer service tracking, and a whole lot more.
However, what really makes Tradefull innovative is their technology. The solution integrates with Shopify and makes it easy to sell on other platforms such as eBay or Amazon. For those looking for a so-called Swiss Army Knife of e-Commerce capabilities, adding Tradefull to your arsenal is well worth the investment.
And that’s just the start. Tradefull also offers additional automation features, improved fulfillment costs, multi-platform product posting, social media integration, and tons of other options to give companies more flexibility in running their businesses efficiently.
2. Shopify
We absolutely cannot cover the biggest tech companies changing e-Commerce processes without adding Shopify to the list.
Considered on an overview level as one of the top retail companies globally, the platform makes it easy for even small startups to get into the online sales arena.
Best of all, they’re always working to improve their options. These options integrate with new tech solutions and grow to meet the needs of their service subscribers. Noted as one of the most popular options for e-Commerce sites, they offer abundant features that make opening an online retail store as simple as possible.
3. TikTok
If you think TikTok is just a place to watch short humorous videos about people playing pranks on each other or showing off their pets, you’re wrong.
Instead, the platform is a massive powerhouse for those targeting Generation Z shoppers. This is why the rollout of TikTok Shopping is so intriguing.
This new addition to the video content platform allows users to make purchases directly inside the app, which could really be a gamechanger for social selling over the next few years. In addition, it shows the huge role social media plays in consumer attitudes and opinions—and how tech companies can work to leverage it.
4. Chargebee
Those who regularly engage with Amazon Prime or Netflix already know the power of the subscription model.
And yet, it really hadn’t been explored on a deeper level for the e-Commerce industry — until recently.
Chargebee is an e-Commerce solution that integrates with most online retail platforms to make it easier for brands to offer a subscription-based model. In turn, this helps promote customer loyalty, recurring income, and organizational growth.
From digital content to recurring shipments of goods, charging customers at specific intervals is increasingly popular. For startups looking to enter this type of niche, having an all-in-one product like this is a real game-changer for the industry.
5. Affirm
These days, shoppers want more flexibility when it comes to how they can make online purchases. That said, giving them the option to accept payments spread out over time for the goods they want now is not a new concept—but doing it online certainly is.
Affirm is just one of many different providers out there making this happen for internet shoppers. By working directly with retailers who want to offer this type of service, Affirm breaks cart orders into convenient monthly payments.
Buyers must place a small down payment at the start, then agree to make payments of smaller chunks later on. After that, however, the merchant is paid upfront for the whole order.
6. Coinbase Commerce
Speaking of diverse payment methods, shoppers these days are also looking to spend something other than the traditional dollar.
As the popularity of cryptocurrencies increases, e-Commerce brands that adopt it as a spendable currency could see dramatic growth over competitors who do not.
Coinbase Commerce, a branch of the well-known crypto platform, has started making it easier for smaller online brands to accept alternative payments. For example, a Shopify plugin allows these stores to sell items in exchange for Bitcoin, Dogecoin, and many others.
While this is still a concept that’s evolving, it is definitely worth mentioning in a list of tech firms changing how e-Commerce is done.
7. OpenCart
Until now, it always seems like there’s been a line in the sand drawn between e-Commerce businesses and general websites.
The truth? Sometimes companies are a little mix of the two, so having a solution like OpenCart is so useful.
This unique platform offers online sales functionality to any website, whether on WordPress or something else. It is an excellent solution for firms that want to take some of their sales online, but don’t want to sacrifice years of content or search engine rankings.
Further, OpenCart is an excellent option for B2B sales teams looking to pivot to more of a virtual presence in a post-pandemic world.
Top Tech Companies Changing e-Commerce Processes
The e-Commerce industry is always changing thanks to new advances and new techniques for selling online.
However, the seven companies we’ve mentioned here are really upping the ante. This is especially true when it comes to the evolution of how consumers make purchases online.
There’s no telling where these firms will take both new and seasoned online brands from logistics solutions to alternative currency. Especially now that shoppers are more focused on buying on the internet than they ever have been before.
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